Helping brands harness the full power of connected data, insight and opinions.

Who We Are

Outra brings together a team with an unrivalled track record of success in the fields of marketing, political campaigning, customer profiling and data science.

Products

TRANSFORM

  • Speed of load and management of data
  • Benchmarked and outperforming “software giants” e.g. IBM, Informatica
  • Automation and simple management of flows of data – structured and unstructured
  • Machine learning to continuously improve quality and quantity data
  • Cost effective compared to other Enterprise solutions

DATA PRODUCTS

  • Reinstatement values for property
  • Movers
  • Form Fill
  • +/- Mobility
  • Attributes

MODEL SUPERSTORE

  • Customer Churn
  • Price Sensitivity
  • Next best offer
  • Propensity to…
  • Client Custom
  • Net promoter score
  • Brand favourability

We have a portfolio of deep analytical models to help most companies in the UK.

We help companies grow, retain and aquire new customers.

SEGMENTATION

  • Macro/Micro/Nano
  • Property
  • Retail
  • Insurance

We have the most predictive data inthe UK.

We used a third party to test our data for predicitiveness on 40 measures against UK market leaders Acorn and Personicx and outperformed on average by 8%, reaching the theoretical upper limit on general predictiveness measure.

ACTIVATE

Deploy to CRM
Real-time scoring
API

  • Highly visual platform to take control of data across your business
  • Distributed learning and sharing across organisations and geographies
  • Automation of standard process
    • Extract, transform and load of data
    • Workflow and access management
    • Creation and security access to models
  • Ability to replicate this platform for internation rollout

MEASURE

  • Macro/Micro/Nano
  • Property
  • Retail
  • Insurance

We have the most predictive data inthe UK.

We used a third party to test our data for predicitiveness on 40 measures against UK market leaders Acorn and Personicx and outperformed on average by 8%, reaching the theoretical upper limit on general predictiveness measure.